Market analyses should be the first thing a potential casino investor should do before winning a casino license or purchasing a casino property. This analysis will tell you a lot about what type of project the market needs and of the future trends.

It is often the case that gaming in any particular market takes off relatively slowly in relation to the business levels over the years thereafter. Macau and Singapore have seen revenues increase dramatically and the market analyses has meant that as each casino project comes on line the casino facility is closely aligned with the market requirements. Fully detailed market analyses with thorough review and implementation of the correct measures will ensure a successful investment.

Market analysis is based on two distinct types. Investing in building a new casino and investing in a operational casino. Essential market analysis for each are:

Investing in building a new casino:

  • Current demand
  • Disposable income
  • Propensity to gamble
  • Ability to access the casinos location
  • Type entertainment facilities
  • Ability to attract tourist both domestically and internationally
  • Competition

Investing in a operational casino:

  • Daily spend on tables, food, beverage, retail and entertainment
  • Future trends in gaming technology
  • Customer trends
  • Competition both current and future
  • Opening of new markets

Call Gaming Concepts today to discuss your market analyses requirements.

 

 

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